Secaucus Cheeseburger in Paradise the last of the once-thriving chain

Secaucus Cheeseburger in Paradise the last of the once-thriving chain

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The cheeseburger stands alone.

Or, at least, the Cheeseburger in Paradise in Secaucus, New Jersey, stands alone as the last remaining location of the chain.

At the height of its popularity, there were 18 Cheeseburger in Paradises across the country, but they’ve been slowly closing for years. In July, there were three. Then, in August, fans of the beach-themed, burger-slinging, margarita-mixing brand lamented the closure of the location in Indianapolis, Ind. Cheeseburger in Paradise was down to two. In early October, the location in Omaha, Neb. shut its doors. That means the sole remaining Cheeseburger in Paradise is in Secaucus.

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The first Cheeseburger in Paradise opened in 2002 in Indianapolis (the same that closed in August). Named after the Jimmy Buffett song, the restaurant was owned by Margaritaville Holdings LLC, Buffett’s company, and OSI Restaurant Partners. In 2009, the chain passed hands to Paradise Restaurant Group, LLC, and Buffett’s holdings in the company shrunk. In 2012, Luby’s, Inc., the company that owns restaurant brands Luby’s, Fuddruckers and Koo Koo Roo, bought the slowly sinking chain. Now, only one remains.

“Unfortunately, it was already challenged when we purchased it in 2012 and continued to face headwinds since,” said Lisa Lee, vice president of brand and marketing strategy for Luby’s Fuddruckers Restaurants. “We had to make a tough decision to close underperforming locations. We also converted a few locations into Fuddruckers.”

So, will the Secaucus location go down with the ship? According to Lee, no. “Secaucus is a very special place. It has long been a top performing location.” 

Cheeseburger in Paradise is located at 700 Plaza Dr., Secaucus; 201-392-0500, cheeseburgerinparadise.com.

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