The people have spoken and yes, Americans named Taco Bell their favorite Mexican restaurant. Buzz60’s Maria Mercedes Galuppo has more.
Taco Bell continues to move beyond its traditional borders and “live mas,” as its marketing slogan commands, extending its nontraditional concept restaurants across New York City.
The fast-food company says it will open three of its Cantinas in Manhattan by the end of 2018. Over the past year, it has opened six “urban concept” restaurants in the boroughs, with plans to open 125 metro New York restaurants over the next five years.
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What’s different about these eateries is they are designed for more of a walk-up than the more traditional drive-through Taco Bell experience. The smaller-format restaurants, which the company calls Urban In-Line and Cantina, feature more modern open-kitchen layouts, display local artwork and offer shareable tapas-style menus. There’s free Wi-Fi and power outlets to encourage patrons to stay a while rather than scarf and go. And the Cantinas serve alcohol.
The goal is to establish 1,000 new restaurants in the U.S. by 2022, 300 of which will be this smaller urban format, the company said.
So far, the company has opened a total of 16 Cantina or Urban In-Line restaurants across the country this year. New locations include Chicago; Boulder, Colo.; Hollywood, Calif.; and Madison, Wis.
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